+312% qualified meetings.
A Series B SaaS company's outbound had stalled after a strong founder-led run, leaving the board short on pipeline coverage. LEADOXO rebuilt their targeting and messaging engine and grew qualified meetings by 312% in two quarters.
This Series B SaaS company had raised on the strength of founder-led sales and inbound. Now the board wanted a repeatable outbound motion, and it wasn't there. Two SDRs were booking a handful of meetings a month, and most of those went nowhere. The ICP was too broad, messaging led with features instead of pain, and reps burned hours on manual list-building. Pipeline coverage was drifting below plan, and the next fundraise depended on proving the go-to-market could scale without the founders in every deal.
What we did.
Sharpened the ICP around closed-won reality
We replaced a broad "any mid-market SaaS" target with three high-fit segments, defined from the client's own closed-won data and product-usage signals. Then we built named-account lists with verified, decision-maker contacts, so reps stopped selling to accounts that were never going to buy.
Rebuilt the messaging problem-first
Feature-led copy went out. In its place, problem-led sequences mapped to each segment's real trigger events, delivered across email, LinkedIn and phone. Every touch spoke to a pain the prospect already felt, not a feature list.
Ran a signal-based booking engine
We layered intent and hiring signals so outreach landed at the moment of highest relevance. LEADOXO owned sourcing, sequencing and booking end to end; the client's AEs only ever walked into meetings that were already qualified.
Optimized on a weekly cycle
We tracked reply rate, meeting-held rate and opportunity conversion every week. Sequences and segments that didn't convert were cut; the ones that did were scaled. The engine got sharper each month instead of drifting.
We stopped guessing who to call and started booking meetings we could actually close. Within a quarter, our AEs had more qualified pipeline than they'd seen all year.
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