$2.6M pipeline in 6 months.
LEADOXO built a predictable outbound engine for a precision components manufacturer that had relied on trade shows and referrals, generating $2.6M in qualified pipeline in six months. The program reached procurement and operations decision-makers directly and freed the client's sales engineers to do what they do best: win the RFQ.
A precision components manufacturer with strong engineering and a solid reputation was growing entirely through trade shows, referrals, and two legacy distributor relationships. Revenue leaned heavily on a handful of large OEM accounts, which made every renewal a concentration risk, and the sales team was made up of technical closers who could win an RFQ but had neither the time nor the process to prospect. The result was a feast-or-famine pipeline: busy after each show, quiet for months in between, with no repeatable way to reach the procurement and operations leaders who actually approve a new supplier.
What we did.
Built an ICP around production reality, not job titles
LEADOXO mapped target accounts by NAICS code, plant footprint, annual production volume, and the materials and tolerances they actually run. We layered in buying signals specific to manufacturing: reshoring announcements, tariff exposure, single-source risk, and capacity expansions. That narrowed a noisy market down to OEMs and Tier-1 suppliers who had a concrete reason to qualify a second source.
Led outbound with an engineer's value prop
Instead of generic prospecting, messaging spoke to the buyer's operational pain: lead-time reduction, dual-sourcing to de-risk the supply chain, and faster RFQ turnaround. Sequences ran email, LinkedIn, and phone against Directors of Procurement, VPs of Operations, Supply Chain, and Quality, and every touch pointed to a specific capability or certification the prospect could verify.
Qualified on volume and complexity, then booked the sales engineers
The SDR team screened for part complexity, annual volume, timeline, and current-supplier friction before a meeting was set, so the manufacturer's technical sales engineers only spent time on real opportunities. Each booked call came with a pre-call brief covering the account's parts, incumbent supplier, and likely objections.
Ran pipeline ops built for a long capital cycle
Manufacturing deals don't close in a quarter, so LEADOXO built sequenced nurture tied to capital and tooling timelines, kept CRM hygiene tight, and tracked the full path from first touch to RFQ to PO. That gave the client an honest, weighted forecast instead of a pile of stale quotes.
We have always been able to win the quote once we are in the room. LEADOXO fixed the part we could never crack, which was getting into the room with the right procurement and operations people on a predictable schedule. For the first time our forecast reflects real, weighted pipeline instead of whatever came off the last trade show.
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