3.1× reply rate.
A Series B fintech scale-up was burning SDR hours on outbound that barely got answered. LEADOXO rebuilt their targeting, messaging, and sending infrastructure and lifted reply rates 3.1x in a single quarter - turning a stalled channel into a predictable source of qualified meetings.
The scale-up had a strong product and an ambitious number to hit, but a cold, unpredictable pipeline. Their SDR team was pushing high volumes of generic sequences to broad, loosely-qualified lists, and it showed: reply rates sat under 1%, deliverability was slipping, and booked meetings swung wildly month to month. Leadership could not tell whether the problem was the list, the message, or the market - which made forecasting guesswork and made outbound easy to write off as noise.
What we did.
Rebuilt the ICP around in-market signals
We threw out the broad, spray-and-pray list and defined a tight ideal customer profile. Then we layered buying signals - funding rounds, hiring for finance and ops roles, and tech-stack intent - so every account we touched was one plausibly in-market, not just one that fit a job title.
Rewrote messaging around one outcome per persona
Every sequence was reframed to lead with a single, concrete business result the buyer cared about - faster reconciliation, lower fraud loss, cleaner compliance - backed by proof up front. We cut the product pitch, the feature dumps, and the filler, and wrote like a peer, not a vendor.
Fixed the sending infrastructure and deliverability
We moved outbound onto dedicated, warmed domains, corrected authentication and inbox placement, and spread volume to protect sender reputation. More of what we sent actually reached a human inbox instead of a spam folder.
Ran weekly tests and scaled the winners
We A/B tested subject lines, opening angles, and offers on a weekly cadence, killed underperformers fast, and doubled down on the angle that resonated - compounding the reply lift week over week.
We'd tried outbound before and written it off as noise. LEADOXO showed us the problem was never volume - it was who we targeted and what we said. Replies more than tripled, and for the first time our pipeline is something I can actually forecast.
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