$1.2M pipeline in 90 days.
A professional services firm stuck on referral-only growth added $1.2M in qualified pipeline within 90 days of launching LEADOXO outbound. A signal-based target list and outcome-led messaging turned cold outreach into a predictable meeting engine.
A mid-sized professional services firm was leaning almost entirely on referrals and repeat clients to fill its pipeline. That worked until growth stalled: the founders had targets to hit but no predictable way to reach new accounts, and their two account executives were spending more time prospecting than closing. Earlier attempts at outbound had produced low reply rates and a thin trickle of unqualified meetings, so leadership had written cold outreach off as a channel that did not work for a business like theirs. Entering a new quarter, they needed a repeatable source of qualified pipeline — fast — without hiring and training an in-house SDR team from scratch.
What we did.
Rebuilt the ICP around buying signals
We narrowed a bloated target list to the accounts most likely to buy now — filtering on headcount growth, recent funding, new leadership hires, and tech-stack triggers. The result was a tight, prioritized list of roughly 1,200 in-market accounts instead of a spray-and-pray universe.
Wrote outbound that earned the reply
We replaced generic pitches with problem-first messaging tied to each segment's actual pain. Every sequence led with a specific outcome, not the firm's service menu, and ran across email and LinkedIn so the message landed where buyers pay attention.
Booked meetings, not just clicks
Our SDR team handled every reply within the hour, qualified against agreed criteria, and dropped vetted meetings straight onto the account executives' calendars. Soft interest was nurtured on a separate track so no signal went cold.
Optimized weekly on pipeline, not vanity metrics
We reviewed reply quality, meeting-to-opportunity rate, and pipeline created every week, then reallocated volume toward the segments and messages that converted. Underperforming angles were cut fast.
We had written off cold outbound as a dead channel. In one quarter LEADOXO booked our AEs 46 real meetings and built a pipeline bigger than anything referrals ever gave us. It finally feels predictable.
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